MARC details
| 000 -LEADER |
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| fixed length control field |
03990nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160426170214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160223s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-81-203-3383-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.5 |
| Item number |
Maj |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
"Majumdar, Ramanuj" |
| 9 (RLIN) |
21971 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Product management in India |
| Statement of responsibility, etc |
Majumdar, Ramanuj |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Prentice Hall of India |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
"xxv, 430 p." |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents:<br/>Preface<br/>Preface to the First Edition<br/>Acknowledgements<br/>Part I: THE MACRO PERSPECTIVE<br/>1. The Indian Market: Emerging Panorama<br/>2. Assessing New Competition and Strategic Response<br/>3. Product Management—A Preview<br/>Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES<br/>4. Branding<br/>5. Market Segmentation<br/>6. Positioning and Differentiation Strategies<br/>7. New Products Planning<br/>8. Distribution Channels: Structure and Strategy<br/>9. Advertising Planning<br/>10. Pricing Concepts and Strategies<br/>11. Sales Management<br/>12. Marketing Research<br/>Part III: PRODUCT MARKET ANALYSIS<br/>13. Packaged Drinking Water<br/>14. Tea<br/>15. Soft Drinks<br/>16. Chocolates<br/>17. Malted Beverages<br/>18. Toothpaste<br/>19. Toilet Soaps<br/>20. Detergents<br/>21. Shampoo<br/>22. Fairness Creams<br/>23. Wristwatches<br/>24. Footwear<br/>25. Mobile Phones<br/>26. Digital Cameras<br/>27. Motorcycles<br/>28. Refrigerators<br/>29. Air Conditioners<br/>30. Paints<br/>31. Colour Television<br/>32. Passenger Cars<br/>33. Marketing Challenges<br/>Epilogue<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Description:<br/>This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product.<br/><br/>Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market.<br/><br/>WHAT IS NEW IN THIS EDITION :<br/><br/>The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India.<br/><br/>Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples.<br/><br/>Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition.<br/><br/>The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products.<br/><br/>This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.<br/><br/>The book is recommended by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product Management |
| 9 (RLIN) |
21972 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
31953 |
| Host Itemnumber |
56598 |
| Main entry heading |
MAJUMDAR, RAMANUJ |
| Edition |
3RD |
| Place, publisher, and date of publication |
NEW DELHI PHI PRIVATE LIMITED |
| Other item identifier |
3331401 |
| Title |
PRODUCT MANAGEMENT IN INDIA -- Book CD |
|
|---|
| Host Biblionumber |
31953 |
| Host Itemnumber |
56599 |
| Main entry heading |
MAJUMDAR, RAMANUJ |
| Edition |
3RD |
| Place, publisher, and date of publication |
NEW DELHI PHI PRIVATE LIMITED |
| Other item identifier |
3331402 |
| Title |
PRODUCT MANAGEMENT IN INDIA -- Book CD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
