Services marketing : (Record no. 41447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01922nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428175218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160223s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-5939-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Lov/Wir/Cha |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Lovelock, Christopher ; Wirtz, Jochen and Chatterjee, Jayanta" |
| 9 (RLIN) | 22023 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | "People, technology and strategy" |
| Statement of responsibility, etc | Lovelock, Christopher |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson education |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxi,683 p." |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Salient Features<br/>Revised Framework: Gets students to build on their principles of marketing knowledge<br/>New Coverage of Technology: Shows students to use new social media outlets like the Internet-based strategies and biometrics, search-engine optimization, Twitter, and M-commerce<br/>New Cases: Encourages concept application. Examples include:<br/>Case on Radio Spicy<br/>Case on Mantis<br/>Opening Vignettes: Provide students with a snapshot of the coming chapter<br/>Three Types of Boxed Inserts: Present topics for classroom discussion<br/>Best Practice in Action–demonstrates the application of best practices<br/>Research Insights–presents summaries of relevant and often provocative academic research<br/>Service Perspectives–offers in-depth examples that illustrate key concepts |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Marketing |
| 9 (RLIN) | 22024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/02/2016 | Vakratund Book House | 730.00 | 2 | 658.8/LOV/WIR/30903 | 11130903 | 07/06/2022 | 27/10/2017 | 23/02/2016 |