Marketing management (Record no. 41915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02818 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160328b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 21097 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson IEducation India Pvt. Ltd |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 870 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/><br/>Part 1 Understanding Marketing Management<br/>Chapter 1 Defining Marketing for the New Realities<br/>Chapter 2 Developing Marketing Strategies and Plans<br/>Chapter 3 Creating Long-Term Loyalty Relationships <br/><br/>Part 2 Capturing Marketing Insights<br/>Chapter 4 Collecting Information and Forecasting Demand<br/>Chapter 5 Conducting Marketing Research<br/><br/>Part 3 Connecting with Customers<br/>Chapter 6 Analyzing Consumer Markets<br/>Chapter 7 Analyzing Business Markets<br/>Chapter 8 Tapping into Global Markets <br/><br/>Part 4 Building Strong Brands<br/>Chapter 9 Identifying Market Segments and Targets<br/>Chapter 10 Crafting the Brand Positioning<br/>Chapter 11 Creating Brand Equity<br/>Chapter 12 Addressing Competition and Driving Growth <br/><br/>Part 5 Creating Value<br/>Chapter 13 Setting Product Strategy<br/>Chapter 14 Designing and Managing Services<br/>Chapter 15 Introducing New Market Offerings<br/>Chapter 16 Developing Pricing Strategies and Programs<br/><br/>Part 6 Communicating Value<br/>Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations<br/>Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile<br/>Chapter 20 Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/><br/>Part 7 Delivering Value<br/>Chapter 21 Designing and Managing Integrated Marketing Channels<br/>Chapter 22 Managing Retailing, Wholesaling, and Logistics<br/><br/>Part 8 Conducting Marketing Responsibly for Long-Term Success<br/>Chapter 23 Managing a Holistic Marketing Organization for the Long Run<br/><br/>Appendix: Sonic Marketing Plan and Exercises<br/>Endnotes<br/>Glossary<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.<br/><br/>The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 21098 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 9 (RLIN) | 21099 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 11/03/2016 | Apna Books/ 1059/ 11-March-2016 | 719.20 | 23 | 2 | 658.8/ Kot/Kel/ 31507 | 11131507 | 03/09/2024 | 19/08/2024 | 658.8/ Kot/Kel/ /31507 | 899.00 | 11/03/2016 | |||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 30/03/2016 | 14 | 701.22 | 22 | 5 | 658.8/ Kot/Kel/ 31673 | 11131673 | 13/11/2024 | 22/10/2024 | 899.00 | 30/03/2016 | ||||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | ON SHELF | 30/03/2016 | 14 | 701.22 | 658.8/ Kot/Kel/ 31669 | 11131669 | 07/06/2022 | 899.00 | 30/03/2016 | ||||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 30/03/2016 | 14 | 701.22 | 15 | 2 | 658.8/ Kot/Kel/ 31672 | 11131672 | 19/12/2024 | 09/12/2024 | 899.00 | 30/03/2016 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 30/03/2016 | 14 | 701.22 | 22 | 3 | 658.8/ Kot/Kel/ 31671 | 11131671 | 29/08/2024 | 13/08/2024 | 899.00 | 30/03/2016 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 30/03/2016 | 14 | 701.22 | 20 | 3 | 658.8/ Kot/Kel/ 31670 | 11131670 | 13/11/2024 | 18/10/2024 | 899.00 | 30/03/2016 |