Impact of Television Advertising on buying behaviour of Women W.R.T Shampoos (Record no. 42172)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160326181103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160326b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Heena |
| 9 (RLIN) | 21027 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Television Advertising on buying behaviour of Women W.R.T Shampoos |
| Statement of responsibility, etc | Jain, Heena |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PG-13-102 |
| Remainder of edition statement | 2013-2015 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 75 |
| Accompanying material | With CD |
| 500 ## - GENERAL NOTE | |
| General note | Name of the Guide: Prof. Richa Chaudhary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 9 (RLIN) | 21028 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 26/03/2016 | PG-Mar/2013-2015/4441715 | 4441715 | 26/03/2016 | 26/03/2016 |