Services Marketing : (Record no. 42826)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160223s201 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3939-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 (SER) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | People, Technology And Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson education |
| Date of publication, distribution, etc | 201 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,683 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| -- | Wirtz, Jochen |
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