MARC details
| 000 -LEADER |
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| fixed length control field |
02208nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160420123846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160420b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Deshmukh, Arun Kuma |
| 9 (RLIN) |
21636 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Demand chain management: the marketing and supply chain interface redefined. |
| Statement of responsibility, etc |
Arun Kumar Deshmukh and Ashutosh Moha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hydrabad |
| Name of publisher, distributor, etc |
I UP Publication |
| Date of publication, distribution, etc |
March 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
21- 36 P. |
| Other physical details |
Paper |
| 500 ## - GENERAL NOTE |
|---|
| General note |
As a customer facing interface, customer-centric marketing orientation has gained prominence among<br/>academicians and practitioners, however, the success of a business transaction equally hinges on back office<br/>function, i.e., Supply Chain Management (SCM). Several businesses operated these functions as two different<br/>silos which ultimately hindered their overall business performance. This calls for an integrative thinking which<br/>combines the two (marketing and SCM) to constitute a synergistic concept, i.e., Demand Chain Management<br/>(DCM). Several researches so far conceptualized and empirically examined the issues related to marketing and<br/>SCM separately, and DCM, however, still remained a fancy idea to play with. Hence, in this paper, the authors<br/>explore the conceptual foundations of DCM in general. The paper elucidates the key concepts associated with<br/>demand chain management, followed by real-time cases of two apparel retailers, i.e., Shoppers Stop and Zara.<br/>The cases discuss the success stories of the two retailers, made possible by the effective execution of DCM.<br/>The study comprises the use of both interpretive paradigm and constructivist epistemolo |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Shoppers Stop Ltd. |
| 9 (RLIN) |
21637 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Demand Chain Planning |
| 9 (RLIN) |
21638 |
|
|---|
| Topical term or geographic name as entry element |
Supply Chain Management |
| 9 (RLIN) |
21639 |
|
|---|
| Topical term or geographic name as entry element |
Business Models |
| 9 (RLIN) |
21640 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
21641 |
|
|---|
| Topical term or geographic name as entry element |
Demand Chain Planning Supply Chain Management Marketing Business Models Shoppers Stop Ltd. |
| 9 (RLIN) |
21642 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan, Ashutosh |
| 9 (RLIN) |
21643 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30425 |
| Host Itemnumber |
58642 |
| Main entry heading |
MURTHY, E N |
| Place, publisher, and date of publication |
IUP PUBLICATION HYDERADAB |
| Other item identifier |
5555605 |
| Title |
SUPPLY CHAIN MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
