Consumer attitude towards luxury brands: (Record no. 43014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01802nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160420162122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160420b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tak, Preeti |
| 9 (RLIN) | 21655 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer attitude towards luxury brands: |
| Remainder of title | an empirical study. |
| Statement of responsibility, etc | Preeti Tak and Ashish Paree |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hydrabad |
| Name of publisher, distributor, etc | I UP Publication |
| Date of publication, distribution, etc | March 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7 - 19 p. |
| Other physical details | Paper |
| 500 ## - GENERAL NOTE | |
| General note | The buying pattern among Indian consumers has witnessed dramatic change over the past decade. Higher<br/>income has enhanced consumer buying power. As a result, consumers are readily adopting global luxury<br/>brands at a much faster pace. Indian consumers are attracted towards acquiring luxury brands and<br/>purchasing these brands has become a prestige symbol. Luxury brands are helpful in communicating one's<br/>uniqueness, fashion style and individuality in social circles. This study analyzes the impact of dimensions<br/>of consumers’ need for uniqueness and fashion consciousness on the attitude towards luxury brands. A<br/>structured questionnaire was used to collect the data. To test the hypotheses, correlation and regression<br/>analyses were employed. The findings suggest that the dimensions of consumers’ need for uniqueness and<br/>fashion consciousness positively influence their attitude towards luxury brands. The paper concludes with<br/>a discussion on the future directions of study. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion |
| General subdivision | Consciousness |
| Geographic subdivision | India |
| 9 (RLIN) | 21656 |
| Topical term or geographic name as entry element | Consumers -- Attitudes |
| General subdivision | Brand Name |
| Geographic subdivision | India |
| 9 (RLIN) | 21657 |
| Topical term or geographic name as entry element | Products |
| General subdivision | Consumers |
| Geographic subdivision | India |
| 9 (RLIN) | 21658 |
| Topical term or geographic name as entry element | Regression Analysis |
| Geographic subdivision | India |
| 9 (RLIN) | 21659 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pareek, Ashish |
| 9 (RLIN) | 21660 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 58648 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5555611 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 20/04/2016 | Vol. XII, No.1/ 5555611JA1 | 5555611JA1 | 20/04/2016 | 20/04/2016 |