MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01750nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160420162908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160420b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kastiya, Shweta |
| 9 (RLIN) |
21661 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. |
| Statement of responsibility, etc |
Shweta Kastiya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hydrabad |
| Name of publisher, distributor, etc |
I UP Publication |
| Date of publication, distribution, etc |
March 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
21- 33 p. |
| Other physical details |
Paper |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The market for luxury brands is expanding rapidly in India, thanks to economic deregulation, rapid GDP growth, increasing consumption, and a growing young and upper middle-class working population, who can be classified as closet consumers. Closet consumers are those who have not been born wealthy and are just experimenting with luxury, as yet with a middle-class and conservative mindset. The aim of this study was to explore the impact of consumer personality traits on preferences towards luxury brand market segments. Using Exploratory Factor Analysis (EFA), 16 selected luxury consumer personality traits have been reduced to five major factors, namely, modernity, eccentricity, sincerity, competence and excitement. The findings show that some consumer personality traits are significantly related to preferences towards particular luxury brand market segments. The results offer marketers a basic framework for the development of a luxury brand personality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior |
| General subdivision |
Brand Name Products |
| 9 (RLIN) |
21662 |
|
|---|
| Topical term or geographic name as entry element |
Gross Domestic Product |
| 9 (RLIN) |
21663 |
|
|---|
| Topical term or geographic name as entry element |
Consumers' Preferences |
| Geographic subdivision |
India |
| 9 (RLIN) |
21664 |
|
|---|
| Topical term or geographic name as entry element |
Exploratory Factor Analysis |
| 9 (RLIN) |
21665 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30415 |
| Host Itemnumber |
58648 |
| Main entry heading |
MURTHY, E N |
| Place, publisher, and date of publication |
IUP PUBLICATION HYDERABAD |
| Other item identifier |
5555611 |
| Title |
BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
