MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01840nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160420165427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160420b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verma, Deept |
| 9 (RLIN) |
21673 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Employer branding: |
| Remainder of title |
the solution to create talented workforce |
| Statement of responsibility, etc |
Deepti Verma and Anees Ahma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hydrabad |
| Name of publisher, distributor, etc |
I UP Publication |
| Date of publication, distribution, etc |
March 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
42 - 56 p. |
| Other physical details |
Paper |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Employers have recognized the relevance of employer branding in attracting, engaging and retaining talent.<br/>Previous research has suggested that employer branding is helpful in creating a better image of an<br/>organization in the minds of the existing or target employees. This study identifies the dimensions of<br/>attractiveness in employer branding and examines their perceived importance levels. For this purpose, data<br/>were collected through a survey of 180 employees of private professional education institutions in Agra,<br/>Uttar Pradesh. This research identifies six dimensions of attractiveness in employer branding, namely,<br/>social value, interest value, economic value, holistic value, cooperation value, and working environment.<br/>Social value and interest value are perceived to be the most important and least important dimensions<br/>respectively. The paper concludes with implications for colleges aiming to attract and maintain talent.<br/>Directions for future research are also suggested. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate Image |
| 9 (RLIN) |
21674 |
|
|---|
| Topical term or geographic name as entry element |
Employer Branding (Marketing) |
| 9 (RLIN) |
21675 |
|
|---|
| Topical term or geographic name as entry element |
Talent Management |
| 9 (RLIN) |
21676 |
|
|---|
| Topical term or geographic name as entry element |
Professional Education |
| 9 (RLIN) |
21677 |
|
|---|
| Topical term or geographic name as entry element |
Social Values |
| 9 (RLIN) |
21678 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahmad, Anees |
| 9 (RLIN) |
21679 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30415 |
| Host Itemnumber |
58648 |
| Main entry heading |
MURTHY, E N |
| Place, publisher, and date of publication |
IUP PUBLICATION HYDERABAD |
| Other item identifier |
5555611 |
| Title |
BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
