Cases in rural marketing : (Record no. 43028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02421nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamacharyulu, C S G |
| 9 (RLIN) | 21704 |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in rural marketing : |
| Remainder of title | an integrated approach |
| Statement of responsibility, etc | C S G Krishnamacharyulu and Lalitha Ramakrishnan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Ltd. |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/> ORIENTATION<br/> Case Method.<br/> Marketing Decisions and Models.<br/> Rural Marketing.<br/> Model Case Analysis.<br/> RURAL MARKETING PERSPECTIVES<br/> New Marketing Opportunities.<br/> Customisation.<br/> Promotion of Solar Energy Use.<br/> MARKET ANALYSIS AND INFORMATION SYSTEM<br/> Rural Search.<br/> Measuring MKTORIENT<br/> Segmentation Dilemma.<br/> Success Needs System.<br/> Testing Innovation.<br/> PRODUCT STRATEGIES<br/> Brand Reengineering.<br/> Rural Financing Strategy.<br/> Silky Routes.<br/> Launching the Killer.<br/> Devil or Angel?<br/> PRICE STRATEGIES<br/> Rural Treasure Hunt.<br/> Price Battle.<br/> Chavi Gumao Radio Bajao.<br/> Pricing Dilemma.<br/> Price Points Strategy.<br/> PROMOTION STRATEGIES<br/> Ruralfind.<br/> A Tale of Tiles.<br/> Ethics in Advertising.<br/> Protecting Savings.<br/> Gunny Sack Race.<br/> DISTRIBUTION STRATEGIES<br/> Silent Revolution.<br/> Road To Success.<br/> Viability of Agri Value Chain.<br/> Choosing The Right Horse.<br/> Marketing, Not Modernisation.<br/> MARKETING STRATEGIES<br/> Leader Hits Back.<br/> LG Targets Rural.<br/> Fighting the Fakes.<br/> A Cool Strategy.<br/> The VIM Challenge.<br/> Healing Rural.<br/> Mobiles Ring Success.<br/> Controversial Sales.<br/> Spray of Misery?<br/> Right Marketing Mix.<br/> Cola Wars.<br/> Integrated Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 210 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishnan, Lalitha |
| 9 (RLIN) | 21705 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | Reference | 25/04/2016 | Bombay Books / 43/ 31-March-2016 | 381.42 | 658.8072/ Kri/Lal/ 31739 | 11131739 | 07/06/2022 | 489.00 | 31/03/2016 | |||||
| Dewey Decimal Classification | Not For Loan | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | Reference | 25/04/2016 | Bombay Books / 43/ 31-March-2016 | 381.42 | 658.8072/ Kri/Lal/ 31740 | 11131740 | 07/06/2022 | 489.00 | 31/03/2016 | |||||
| Dewey Decimal Classification | Not For Loan | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | Reference | 25/04/2016 | Bombay Books / 43/ 31-March-2016 | 381.42 | 1 | 658.8072/ Kri/Lal/ 31741 | 11131741 | 07/06/2022 | 489.00 | 31/03/2016 | 13/10/2016 |