Case studies in consumer behavior (Record no. 43029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03284 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160425175406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110530t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | A |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S. Ramesh kumar |
| 9 (RLIN) | 98 |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in consumer behavior |
| Statement of responsibility, etc | S. Ramesh kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 280 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Case 1 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context<br/>Case 2 Xylys: Exploring Consumer Perception about Premium Watches in the Indian Context<br/>Case 3 Super Shampoo Products and the Indian Mass Market<br/>Case 4 Himalaya Herbal Toothpaste: Category and Brand Involvement in An Emerging Market<br/>Case 5 www.dhonuk.com—Marketing Art in An Emerging Market<br/>Case 6 The Importance of Experiential Marketing in Marketing Communications<br/>Case 7 Ethnic Consumers Consulting<br/>Case 8 Kraft Foods: The Coffee Pod Launch (A)<br/>Case 9 Living Arts Centre of Mississauga: Condensed Version<br/>Case 10 Molson Canadian—The Rant<br/>Case 11 Logitech: Launching a Digital Pen<br/>Case 12 The Global Branding of Stella Artois<br/>Case 13 The Home Depot Canada: Renovating Strategy<br/>Case 14 Molson Canada: Social Media Marketing<br/>Case 15 jewellworld.com — Online Jewelry Shopping in China<br/>Case 16 Future Shop: Retail Customer Research<br/>Case 17 Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges.<br/><br/>This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 19588 |
| Topical term or geographic name as entry element | Motivation research (Marketing) |
| 9 (RLIN) | 19589 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | Reference | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 2 | 2 | 658.8072/ Kum/ 31742 | 11131742 | 07/06/2022 | 24/09/2016 | 31/03/2016 | |||
| Dewey Decimal Classification | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 1 | 658.8072/ Kum/ 31743 | 11131743 | 07/06/2022 | 14/09/2019 | 31/03/2016 | |||||
| Dewey Decimal Classification | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 658.8072/ Kum/ 31744 | 11131744 | 07/06/2022 | 31/03/2016 |