IES Management College And Research Centre

Case studies in marketing management (Record no. 43032)

MARC details
000 -LEADER
fixed length control field 03650 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160426160302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110530t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131761397
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8072
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name S. Ramesh Kumar
9 (RLIN) 98
245 ## - TITLE STATEMENT
Title Case studies in marketing management
Statement of responsibility, etc S. Ramesh Kumar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2012
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent 378 p.
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note able of Content<br/>Preface<br/>About the Editor<br/><br/>Case 1 Shanghai Jahwa: Liushen Shower Cream (A)<br/>Case 2 HyundaiCard’s Marketing Strategy<br/>Case 3 ITC in Rural India<br/>Case 4 Ontario Machinery Ring (A): Problem Definition<br/>Case 5 Cineplex Entertainment: The Loyalty Program<br/>Case 6 Super Shampoo Products and the Indian Mass Market<br/>Case 7 Tinplate Company of India: Need for a Conceptual Focus<br/>Case 8 Shoppers Stop: Targeting the Young<br/>Case 9 Air Miles Canada: Rebranding the Air Miles Reward Program<br/>Case 10 Kids Market Consulting<br/>Case 11 The Wii: Nintendo’s Video Game Revolution<br/>Case 12 SaskTel<br/>Case 13 Hanson Production: Pricing for Opening Day<br/>Case 14 Synnex International: Transforming Distribution of High-tech Products<br/>Case 15 Shiny Provision Store: Retailing Challenges in the Indian Context<br/>Case 16 The Brand in the Hand: Mobile Marketing at Adidas<br/>Case 17 Nike Inc.: Developing an Effective Public Relations Strategy<br/>Case 18 Spectrum Brands, Inc.: The Sales Force Dilemma<br/>Case 19 Launch of the Ford Fiesta Diesel: The World’s Most Efficient Car<br/>Case 20 Dabur India Ltd.: Globalization<br/>Case 21 Sat & Co.: Market Orientation<br/>Case 22 Infosys: The Challenge of Global Branding<br/>Case 23 Nano Tata-Logy: The People’s Car<br/>Case 24 Louis Vuitton in India<br/>Case 25 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context
520 ## - SUMMARY, ETC.
Summary, etc Emerging markets have generated tremendous interest among practitioners as well as academics throughout the world. The Indian context—with its diversity of cultures, luxury markets, huge population of consumers at the lower strata of economy, a youth population that is greater than most countries in the world and the impact of westernization—poses certain marketing challenges that are even more complex than those that are generally associated with emerging markets in general. Students of management are expected to be well aware of the unique challenges of these markets when they go through any management program.<br/><br/>Case Studies in Marketing Management provides a rich set of cases that are structured to be compatible with any textbook in the basic marketing course. Several cases are drawn from the renowned Ivey Business Case collection in discussion with Prof. Paul Beamish, based on his intricate understanding of the emerging markets, and the editor's rich academic experience with regard to the Indian context. The cases were selected specifically to blend theory with practice, with a difficulty level that encourages effective comprehension of the issues involved. The Indian cases added to the collection illustrate the finer aspects that a management student needs to be aware of while dealing with the Indian context.<br/><br/>Indian business schools have suffered a dearth of Indian cases, especially ones that offer consumer insights that challenge students. This book fills this lacuna with a number of real-life cases on the Indian context, allowing students to appreciate and compare the different challenges that marketers face the emerging Indian scenario.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing Management
Form subdivision Case Study
9 (RLIN) 21956
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Case Study
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Date last borrowed
    Dewey Decimal Classification   Not For Loan CASE STUDY-REF (CUP /SH ) Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 448.50   658.8072/ Kum/ 31749 11131749 07/06/2022 525.00 31/03/2016  
    Dewey Decimal Classification     CASE STUDY-REF (CUP /SH ) Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 448.50 3 658.8072/ Kum/ 31750 11131750 07/11/2024 525.00 31/03/2016 26/06/2024
    Dewey Decimal Classification     CASE STUDY-REF (CUP /SH ) Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 448.50   658.8072/ Kum/ 31751 11131751 07/06/2022 525.00 31/03/2016  
    Dewey Decimal Classification     CASE STUDY-REF (CUP /SH ) Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 448.50 3 658.8072/ Kum/ 31752 11131752 26/06/2024 525.00 31/03/2016 26/06/2024
    Dewey Decimal Classification     CASE STUDY-REF (CUP /SH ) Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 448.50 1 658.8072/ Kum/ 31753 11131753 07/06/2022 525.00 31/03/2016 30/08/2016

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