MARC details
| 000 -LEADER |
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| fixed length control field |
02895nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200226174644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332559981 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.04 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scarborough, Norman M.; |
| 9 (RLIN) |
3626 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of entrepreneurship and small business management |
| Statement of responsibility, etc |
Norman M Scarborough and Jeffrey R Cornwall |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Pearson Education Services India Pvt. Ltd |
| Place of publication, distribution, etc |
Noida |
| Date of publication, distribution, etc |
C2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 578 p. |
| Other physical details |
Paper |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
able of Content<br/><br/>SECTION I The Challenge of Entrepreneurship<br/><br/>Chapter 1 The Foundations of Entrepreneurship<br/>Chapter 2 Ethics and Social Responsibility: Doing the Right Thing<br/>Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality<br/><br/>SECTION II The Entrepreneurial Journey Begins<br/><br/>Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model<br/>Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan<br/>Chapter 6 Forms of Business Ownership and Buying an Existing Business<br/>Chapter 7 Franchising and the Entrepreneur<br/><br/>SECTION III Launching the Business<br/><br/>Chapter 8 Building a Powerful Bootstrap Marketing Plan<br/>Chapter 9 E-Commerce and the Entrepreneur<br/>Chapter 10 Pricing and Credit Strategies<br/>Chapter 11 Creating a Successful Financial Plan<br/>Chapter 12 Managing Cash Flow<br/><br/>SECTION IV Putting the Business Plan to Work: Sources of Funds<br/><br/>Chapter 13 Sources of Financing: Equity and Debt<br/>Chapter 14 Choosing the Right Location and Layout<br/>Chapter 15 Global Aspects of Entrepreneurship<br/>Chapter 16 Building a New Venture Team and Planning for the Next Generation |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Entrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship.<br/><br/>In the revised eighth edition, the authors have provided plenty of practical, &ldquohands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
199 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business |
| General subdivision |
Management |
| 9 (RLIN) |
21990 |
|
|---|
| Topical term or geographic name as entry element |
New business enterprises |
| General subdivision |
Management |
| 9 (RLIN) |
21991 |
|
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| 9 (RLIN) |
21992 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornwall, Jeffrey R |
| 9 (RLIN) |
3627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
