MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01447nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160421164009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160421b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Seema: Juneja, Aditya: Lakhiwal, Akshat: Tantia, Ankur |
| 9 (RLIN) |
21717 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Paper Boat in India: Beating the Giants |
| Statement of responsibility, etc |
Sharma, Seema |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., |
| Date of publication, distribution, etc |
February 5, 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
7-17 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The beverage industry in India is growing as the income levels of the people are rising. Also, more and more people are traditional flavours by Hector Beverages has been a welcome move in the market. This brand, known as Paper Boat, targets the younger generation, and has been growing by leaps and bounds due to innovate and traditional flavours. The objective of this case study was to highlight the growth of this indigenous brand, identify the challenges and strenghts, and to discuss expansion strategies, but the emotional connect. It can be concluded that the brand, targeting a correctly identified profitable niche, is expected to rise fast in the future with a better distribution network and approapriate communication strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Paper Boat, traditional flavours, emotional connect, diverse portfolio |
| 9 (RLIN) |
21718 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30328 |
| Host Itemnumber |
58762 |
| Main entry heading |
GILANI, MEENAKSHI |
| Place, publisher, and date of publication |
GILANI MEENAKSHI NEW DELHI |
| Other item identifier |
5555664 |
| Title |
PRABANDHAN |
| International Standard Book Number |
0975-2854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
