MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01923nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160421172352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160421b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bhattacharya, Sourabh: Mishra, Bibhuti Bhusan |
| 9 (RLIN) |
21726 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Cyber Atmospherics and its Impact on E-Retailing Buyer Behavior : A Factor Analysis |
| Statement of responsibility, etc |
Bhattacharya, Sourabh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., |
| Date of publication, distribution, etc |
January 17, 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
30-51 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
E-Commerce is booming in India. A number of industries are emphasizing on it to increase their sales. Fuelled by VC money, E-retailling companies are sacrificing profitability to acquire more consumer. Amazon has already emerged as a leader in terms of visitors followed by Flipkart and SnapDeal. E-retailers are creating superb conducive cyber atmosphere to attract more consumers. The present study attempted to assess the impact of cyber atmospherics on buyer behavior in terms of reliance, contentment, and adhesion. A survey on 300 individuals was conducted for this. Factor analysis on the survey generated interesting insights like emphasis of consumers on reasonable prices ; superb online ambience in terms of design, color, font, size; presence of options; and facilities for feedback sharing through social media. Factor analysis also found that importance is given by consumers to contentment in engaging with an electronic retailer in the long term. The results generated have immense managerial implications as a number of new domestic and international entrants are very eager to have complete knowledge of the pulse of Indian consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
cyber atmospherics, factor analysis, consumer adhesion, consumer contentment consumer reliance |
| 9 (RLIN) |
21727 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30328 |
| Host Itemnumber |
58762 |
| Main entry heading |
GILANI, MEENAKSHI |
| Place, publisher, and date of publication |
GILANI MEENAKSHI NEW DELHI |
| Other item identifier |
5555664 |
| Title |
PRABANDHAN |
| International Standard Book Number |
0975-2854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
