IES Management College And Research Centre

International marketing and export management: (Record no. 43054)

MARC details
000 -LEADER
fixed length control field 02061nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131791189
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 648.848
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Albaum, Gerald S.;
9 (RLIN) 21736
245 ## - TITLE STATEMENT
Title International marketing and export management:
Statement of responsibility, etc Gerald S. Albaum, and Edwin Duerr
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education Pvt. Ltd
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 1021 p.
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Content<br/><br/> International Marketing and Exporting<br/> Bases of International Marketing<br/> The International Environment: Culture, Economic and Competition<br/> The International Environment: Government, Political and Legal forces<br/> Export Market Selection: Definition and Strategies<br/> Information for International Market(ing) Decisions<br/> Market Entry Strategies<br/> Export Entry Modes<br/> Non-export Entry Modes<br/> Product Decisions<br/> Pricing Decisions<br/> Financing and Methods of Payment<br/> Promotion and Marketing Communication<br/> Handling Export Orders and Supply Chain Management<br/> Organization of International Marketing Activities<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.<br/><br/>Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 386
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
9 (RLIN) 22071
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duerr, Edwin;
9 (RLIN) 21737
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 31/03/2016 Bombay Books / 43/ 31-March-2016 662.00   648.848/ Alb/Due/ 31809 11131809 07/06/2022 846.00 31/03/2016
    Dewey Decimal Classification       Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 662.00   648.848/ Alb/Due/ 31810 11131810 07/06/2022 846.00 31/03/2016
    Dewey Decimal Classification       Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 662.00   648.848/ Alb/Due/ 31811 11131811 07/06/2022 846.00 31/03/2016

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