Marketing research (Record no. 43064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02032 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160501141103.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | 9789332536371 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120730b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bajpai, Naval |
| 9 (RLIN) | 3782 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | Naval Bajpai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Services Pvt. Ltd. |
| Date of publication, distribution, etc | c2015 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 799 P. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/><br/>About the Author xv<br/>Preface xvii<br/>1 Introduction to Marketing Research 1<br/>1 Marketing Research: An Introduction 3<br/>2 Marketing Research Process Design 23<br/>II Research Design Formulation 45<br/>3 Measurement and Scaling 47<br/>4 Questionnaire Design 73<br/>5 Sampling and Sampling Distributions 97<br/>III Sources and Collection of Data 127<br/>6 Secondary Data Sources 129<br/>7 Data Collection: Survey and Observation 143<br/>8 Experimentation 165<br/>9 Fieldwork and Data Preparation 189<br/>IV Descriptive Statistics and Data Analysis 211<br/>10 Descriptive Statistics: Measures of Central Tendency 213<br/>11 Descriptive Statistics: Measures of Dispersion 251<br/>12 Statistical Inference: Hypothesis Testing<br/>for Single Populations 283<br/>13 Statistical Inference: Hypothesis Testing<br/>for Two Populations 307<br/>14 Analysis of Variance and Experimental Designs 331<br/>15 Hypothesis Testing for Categorical Data (Chi-Square Test) 363<br/>16 Correlation and Simple Linear Regression Analysis 383<br/>17 Multivariate Analysis I: Multiple Regression Analysis 415<br/>18 Multivariate Analysis lI: Discriminant Analysis<br/>and Conjoint Analysis 441<br/>19 Multivariate Analysis III: Factor Analysis, Cluster Analysis,<br/>Multidimensional Scaling and Correspondence Analysis 467<br/>20 Sales Forecasting 513<br/>V Result Presentation 553<br/>21 Presentation of Result: Report Writing 555<br/>VI Applications of Marketing Research 573<br/>22 Marketing Mix Research: Product, Price, Place<br/>and Promotion Research 575 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 9 (RLIN) | 22092 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 1 | 658.83/ Baj/ 31826 | 11131826 | 07/06/2022 | 07/07/2018 | 31/03/2016 | |||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 658.83/ Baj/ 31825 | 11131825 | 07/06/2022 | 31/03/2016 |