Marketing issues in SMEs (Record no. 43065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01863nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131785058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pandey, Neeraj |
| 9 (RLIN) | 21763 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing issues in SMEs |
| Remainder of title | cases from India |
| Statement of responsibility, etc | Neeraj Pandey and Gaganpreet Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education Pvt. Ltd |
| Date of publication, distribution, etc | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/><br/>1. NOVA Bicycle Industries: The Diversification Puzzle<br/>2. Rakesh Chemicals (P) Ltd: The Pricing Muddle<br/>3. Cheers Food and Beverages<br/>4. Bookshells. Com: Issues in Product Management<br/>5. Bharat International<br/>6. Allumez Infotech: Social Marketing Approach to Business<br/>7. Moniba Pumps: A Sales Enigma<br/>8. Jawand Sons: The Domestic Market Entry<br/>9. Prodigy Recruitment Consultants: Managing Brand Extensions<br/>10. Gilltech Phyto World: The Marketing Strategy |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | SME |
| Geographic subdivision | India |
| 9 (RLIN) | 22093 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Gaganpreet |
| 9 (RLIN) | 22094 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 253.50 | 658.8072/ Pan/Sin/ 31828 | 11131828 | 07/06/2022 | 325.00 | 31/03/2016 | |||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 253.50 | 658.8072/ Pan/Sin/ 31827 | 11131827 | 07/06/2022 | 325.00 | 31/03/2016 |