MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01373nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160422142724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160422b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taneja, Girish |
| 9 (RLIN) |
21768 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A Case Study on Experiential Learning for Marketing Students |
| Statement of responsibility, etc |
Taneja, Girish |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., |
| Date of publication, distribution, etc |
January 12, 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
39-48 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This study explained the need for experiential learning required in marketing curriculum and provides an example of "learning by doing" project developed for the students enrolled in professional selling, advertising, and consumer behavior courses. As a result of this project, students may have a better understanding of marketing concepts. In this project, selected students were imparted practical entrepreneurial training ; whereas, students of various marketing courses like professional selling, advertising, and consumer behavior as part of their evaluate assignment applied the theoretical concepts in the real scenario. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
experiential learning, active learning, marketing, marketing curriculum, selling, advertising, consumer behavior |
| 9 (RLIN) |
21769 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30302 |
| Host Itemnumber |
58745 |
| Main entry heading |
GILANI, MEENAKSHI |
| Place, publisher, and date of publication |
INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier |
5555647 |
| Title |
INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journal Article |
