Sustainable marketing (Record no. 43083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01840nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536630 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin, Diane |
| 9 (RLIN) | 22118 |
| 245 ## - TITLE STATEMENT | |
| Title | Sustainable marketing |
| Statement of responsibility, etc | Diane Martin; and John Schouten |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education Pvt. Ltd |
| Date of publication, distribution, etc | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/><br/>Chapter 1: An Introduction to Sustainable Marketing<br/>Chapter 2: Sustainable Marketing Strategy<br/>Chapter 3: Ethical Dimensions of Sustainable Marketing<br/>Chapter 4: The Marketing Environment and Processes<br/>Chapter 5: Consumer Behavior and Sustainable Marketing<br/>Chapter 6: Measurement and Research for Sustainable Marketing<br/>Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability<br/>Chapter 8: Global Problems, Global Opportunities<br/>Chapter 9: Sustainable Products and Services<br/>Chapter 10: Sustainable Branding and Packing<br/>Chapter 11: Marketing Channels: Sustainability in the Value Chain<br/>Chapter 12: Sustainable Pricing<br/>Chapter 13: Sustainable Marketing Communication<br/>Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships<br/>Chapter 15: Digital Media and Sustainable Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A lasting approach to marketing.<br/><br/>As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 9 (RLIN) | 22119 |
| Topical term or geographic name as entry element | Green marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 22120 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schouten, John |
| 9 (RLIN) | 22121 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 342.00 | 658.802/ Mar/Sch/ 31859 | 11131859 | 07/06/2022 | 439.00 | 31/03/2016 | ||||||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 342.00 | 2 | 658.802/ Mar/Sch/ 31860 | 11131860 | 07/06/2022 | 439.00 | 31/03/2016 | 1 | 22/03/2018 |