Consumer behaviour (Record no. 43200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02042 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160719b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198062929 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishna, Rajneesh |
| 9 (RLIN) | 23181 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Statement of responsibility, etc | Rajneesh Krishna |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford University Press |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 571 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/><br/>Chapter 1. Understanding Consumer Behaviour<br/>Chapter 2. Social Groups<br/>Chapter 3. Primary Groups: Communities, Neighbourhood, and Family<br/>Chapter 4. Social Class<br/>Chapter 5. Culture<br/>Chapter 6. Demography of India<br/>Chapter 7. Need, Motivation, and Emotion<br/>Chapter 8. Learning and Memory<br/>Chapter 9. Sensation and Perception<br/>Chapter 10. Attitude<br/>Chapter 11. Personality<br/>Chapter 12. Consumer Research<br/>Chapter 13. Consumer Decision-making |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumer Behaviour is a comprehensive textbook designed for students of postgraduate management programmes specializing in marketing. It aims to help readers understand and analyse the behaviour of Indian consumers and develop winning marketing strategies.<br/><br/>The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures, and demography of India in shaping the mind of an Indian buyer is discussed. The book also explains psychosomatic concepts that impact consumer behaviour such as need, motivation, emotion, perception, memory, attitude, and personality. The book concludes with chapters on consumer research and consumer decision-making processes and models.<br/><br/>Inclusion of exhibits and numerous research studies conducted by the author himself will make the book useful for students as well as young marketing professionals in understanding Indian consumers and formulating marketing strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour |
| 9 (RLIN) | 23182 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 15/07/2016 | Bombay Books / 248/ 15-July-2016 | 460.00 | 658.8342/ Kri/ 32166 | 11132166 | 07/06/2022 | 575.00 | 15/07/2016 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 15/07/2016 | Bombay Books / 248/ 15-July-2016 | 460.00 | 3 | 658.8342/ Kri/ 32167 | 11132167 | 07/06/2022 | 575.00 | 15/07/2016 | 1 | 10/03/2018 |