MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02379 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160802154752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160802b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789325982390 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
001.4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chawla, Deepak |
| 9 (RLIN) |
23252 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Research methodology : |
| Remainder of title |
concepts snd cases |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Vikas Publishing house |
| Place of publication, distribution, etc |
New Delhi |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 820 p. |
| Other physical details |
Paper |
| Accompanying material |
CD |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing • Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests • Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Research Methodology |
| 9 (RLIN) |
23254 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sondhi, Nina. |
| 9 (RLIN) |
23253 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
43270 |
| Host Itemnumber |
60135 |
| Main entry heading |
Chawla, Deepak |
| Edition |
1 |
| Place, publisher, and date of publication |
Vikas Publishing house New Delhi 2016 |
| Other item identifier |
3331544 |
| Title |
Research methodology : Book CD |
| International Standard Book Number |
9789325982390 |
|
|---|
| Host Biblionumber |
43270 |
| Host Itemnumber |
60136 |
| Main entry heading |
Chawla, Deepak |
| Edition |
1 |
| Place, publisher, and date of publication |
Vikas Publishing house New Delhi 2016 |
| Other item identifier |
3331545 |
| Title |
Research methodology : Book CD |
| International Standard Book Number |
9789325982390 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
