The thought leadership manual : (Record no. 43246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03199 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160718b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-8495-877-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prizeman, Tim |
| 9 (RLIN) | 23170 |
| 245 ## - TITLE STATEMENT | |
| Title | The thought leadership manual : |
| Remainder of title | how to grab your clients' attention with powerful ideas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jaico Publishing House |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 226 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Title; Copyright; Dedication; Contents; An introduction from the author; Start here; Section I: Using thought leadership for competitive advantage; Chapter 1: Thought leadership: why it is critical for your business; Chapter 2: Thought leadership: what it means in practice; Chapter 3: What makes a great thought leader?; Section II: Creating a successful thought leadership campaign; Chapter 4: The vital initial planning for a successful campaign; Chapter 5: Creating the buy-in for thought leadership; Chapter 6: Overcoming problems and prevarications Chapter 7: Getting ready to 'leverage the hell' out of your thought leadershipChapter 8: Measuring the impact; Section III: Creating breakthrough ideas; Chapter 9: Creating breakthrough ideas; Chapter 10: Proving your hypothesis; Chapter 11: Getting your research right; Chapter 12: Making your findings really stand out; Chapter 13: Thought leadership on a limited budget; Section IV: Grabbing the attention of clients and the market; Chapter 14: Getting your content right; Chapter 15: Making your marketing work; Chapter 16: Getting in the world's top media Section V: From good to great: making your thought leadership the very best it can beChapter 17: The biggest secret for successful thought leadership; Chapter 18: Involving clients in your thought leadership; Chapter 19: Writing like a thought leader; Concluding comments --<br/>Job vacancy: thought leader with interesting insights; How Kelso Consulting can help you deliver great thought leadership; Acknowledgements; Further reading and resources; About the Author |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Thought Leadership Manual is an essential guide that gives you the necessary sills to dramatically grow your business by becoming a recognised expert in your field.<br/><br/>The ability to create and employ insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses. What’s more, there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!).<br/><br/>The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by:<br/>• Getting buy-in from colleagues and budget-holders<br/>• Delivering the all-important breakthrough ideas<br/>• Planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Leadership. |
| General subdivision | Organizational effectiveness. |
| 9 (RLIN) | 23171 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Philosophy. |
| 9 (RLIN) | 23172 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | LEADERSHIP (CUP 10&11) | Main Library | Main Library | ON SHELF | 18/07/2016 | Apna Books/ 1107/ 14-July-2016 | 239.20 | 658.4092/ Pri/ 31900 | 11131999 | 07/06/2022 | 299.00 | 15/07/2016 |