India reloaded : (Record no. 43550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02003 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9385152337 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Dheeraj |
| 9 (RLIN) | 24121 |
| 245 ## - TITLE STATEMENT | |
| Title | India reloaded : |
| Remainder of title | inside India's resurgent consumer market |
| Statement of responsibility, etc | Dheeraj Sinha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Westland |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 205 p. |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The Trap Of Mass-Market Thinking: Why Chasing A Billion Is A Wrong Strategy? --<br/>2. The Poor Want Purpose: Why Marketing Needs To Be Social In India? --<br/>3. Safe Choices: Why Do Indians Like Standing In The Longest Queues? --<br/>4. Many Indias Make One India: How India's Unity Is More Useful Than Its Diversity --<br/>5. Success Overdrive : Has The Success Narrative Been Overcooked? --<br/>6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risqué Content? --<br/>7. Sexy Everything: Seeking Titillation In Design, Tastes And Experiences --<br/>8. Spruce Up The Service: Why Jugaad Is An Enemy Of Good Service? --<br/>9. New Pockets Of Opportunity: Looking Beyond The Mainstream --<br/>10. Powered By People, Not Policy: What Makes India's Growth Story Sustainable?. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | India |
| 9 (RLIN) | 24122 |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | India. |
| 9 (RLIN) | 24123 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| General subdivision | Commerce. |
| 9 (RLIN) | 24124 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 08/10/2016 | Readers World/ 430/ 7-October-2016 | 449.25 | 6 | 2 | 658.834/ Sin/ 32671 | 11132671 | 07/06/2022 | 25/04/2018 | 599.00 | 08/10/2016 |