Winning a billion consumers : (Record no. 43551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01835 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9351505570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Atul |
| 9 (RLIN) | 24131 |
| 245 ## - TITLE STATEMENT | |
| Title | Winning a billion consumers : |
| Remainder of title | a disruptive approach for success in India |
| Statement of responsibility, etc | Atul Joshi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publication India Pvt. Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 261 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword P. Dwarkanath<br/> <br/>Preface<br/> <br/>Acknowledgements<br/> <br/>The Last Mile: A Strategic Differentiator<br/> <br/>Winning in a Billion Consumer Market<br/> <br/>Cracking the Da Vinci Code<br/> <br/>Revitalizing the Last Mile: Tools and Frameworks<br/> <br/>The Five Knots of the Last Mile<br/> <br/>Sextant Arcs of Turbonators<br/> <br/>The Revenue Turbine<br/> <br/>Delivering the Last Mile: Mission Critical(s)<br/> <br/>Zero Calorie Value Chains<br/> <br/>Customer Capital in the Times of the Millennial Generation<br/> <br/>Man and Machine, not Man or Machine<br/> <br/>Swarm Intelligence: The Execution Supremacy<br/> <br/>Epilogue<br/> <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.<br/><br/>How do some companies win big in this market?<br/>Why do many companies fail to go after the big opportunities?<br/>What are the new growth strategies that can triumph in this diverse market?<br/><br/>Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.<br/> |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| General subdivision | Consumer |
| 9 (RLIN) | 24132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 08/10/2016 | Readers World/ 430/ 7-October-2016 | 360.00 | 6 | 658.812/ Jos/ 32673 | 11132673 | 07/06/2022 | 23/09/2017 | 450.00 | 08/10/2016 |