MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01834 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161024b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0670088904 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.04 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kannan, Indira |
| 9 (RLIN) |
24639 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Network 18: |
| Remainder of title |
the audacious story of a start-up that became a media empire |
| Statement of responsibility, etc |
Indira Kannan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Penguin Random House India |
| Place of publication, distribution, etc |
Gurgaon |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 320 p. |
| Other physical details |
Hard |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall.<br/>This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India." |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Network 18 |
| Geographic subdivision |
India |
| 9 (RLIN) |
24640 |
|
|---|
| Corporate name or jurisdiction name as entry element |
TV 18 |
| 9 (RLIN) |
24641 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| 9 (RLIN) |
24642 |
|
|---|
| Topical term or geographic name as entry element |
Start-up |
| 9 (RLIN) |
24643 |
|
|---|
| Topical term or geographic name as entry element |
Media Business |
| Geographic subdivision |
India |
| 9 (RLIN) |
24644 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
