Consumer behaviour in Indian perspective: (Record no. 44200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02873 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161227122526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161205b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5097-499-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nair, Suja R. |
| 9 (RLIN) | 25220 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour in Indian perspective: |
| Statement of responsibility, etc | text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya Publishing House |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 632 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents :<br/><br/>PART I: INTRODUCTION AND OVER-VIEW TO THE STUDY OF CONSUMER BEHAVIOUR<br/>1. An Introduction to Consumer Behaviour<br/>2. Consumer Modelling<br/>PART II: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR<br/>3. Consumer Perception<br/>4. Consumer - Learning<br/>5. Personality and Lifestyle Influences<br/>6. Attitudes and Behaviour<br/>7. Motivation<br/>PART III: SOCIAL PROCESSES<br/>8. Demographics, Social Class and Culture<br/>9. Reference Group Influences<br/>PART IV: CONSUMER DECISION MAKING, AFTER SALES ISSUES and Related Issues<br/>10. Consumer Decision Making<br/>11. Diffusion of Innovations and Opinion Leadership<br/>12. Consumer Satisfaction<br/>13. Relationship Marketing<br/>PART V: ETHICS AND APPLICATION<br/>14. Consumerism<br/>15. Market Segmentation<br/>PAET VI: ORGANISATIONAL AND ONLINE BEHAVIOUR<br/>16. Organisational Buying Behaviour<br/>17. Online Consumer Behaviour |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the past few years, Indian marketers had to deal with turbulent market conditions. On one side, the recession in the developed economies affected and its impact felt on the Indian markets. And on the other side, the marketers had to face stagnating volumes with parity in product brand offerings at the marketplace.<br/><br/>Through the second editions on 'Consumer Behaviour in Indian Perspective', the author has attempted to give in the hands of students pursuing MBA and other Postgraduate courses a text book which will help them to understand the various facets of consumer behaviour. The textbook has been prepared keeping in mind the diversity in Indian consumer`s tastes and preferences and how this can affect their buying behaviour.<br/><br/>Key Features:<br/><br/> Each chapter commences with a real case study and concludes with another case study.<br/> The subject matter in the text has been supported by real Indian examples to facilitate easy understanding of the same.<br/> Every chapter is inclusive of a `Summary` as well as `Questions for discussion`, all relevant to the topics discussed therein.<br/> To facilitate additional reading a separate list titled, `Suggested Readings` has been given at the end of each chapter.<br/> Owing to the popularity of e-transactions, a new chapter on `Online Consumer Behaviour` has also been included in this text book.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour |
| Geographic subdivision | India |
| 9 (RLIN) | 25573 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 27/12/2016 | Himalaya Publishing House/ A266469/ 15-Decemeber-2016 | 420.00 | 658.8342/ Nai/ 32797 | 11132797 | 07/06/2022 | 525.00 | 27/12/2016 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 27/12/2016 | Himalaya Publishing House/ A266469/ 15-Decemeber-2016 | 420.00 | 3 | 658.8342/ Nai/ 32798 | 11132798 | 07/06/2022 | 525.00 | 27/12/2016 | 23/03/2019 |