How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Record no. 44588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01555 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170202132201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170202b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827/Rom/Sha |
| Item number | 32848 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jenni Romaniuk And Byron Sharp |
| 9 (RLIN) | 25963 |
| 245 ## - TITLE STATEMENT | |
| Title | How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands |
| Statement of responsibility, etc | Jenni Romaniuk And Byron Sharp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford University Press |
| Name of publisher, distributor, etc | Australia |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Appx. 233p |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How Brands Grow / Byron Sharp and Jenni Romaniuk --<br/>Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --<br/>Where New Customers Come From / Byron Sharp and Jenni Romaniuk --<br/>Building Mental Availability / Jenni Romaniuk --<br/>Leveraging Distinctive Assets / Jenni Romaniuk --<br/>Achieving Reach / Jenni Romaniuk --<br/>Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --<br/>Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --<br/>Online Shopping...Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --<br/>New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --<br/>And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Brand Management |
| Source of heading or term | Brand Name Product |
| Source of heading or term | Marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Relator code | Byron Sharp |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 02/02/2017 | 58 | 1486.69 | 5 | 2 | 658.827/Rom/Sha/32848 | 11132848 | 13/07/2022 | 16/03/2020 | 1982.25 | 02/02/2017 |