Aaker On Branding (Record no. 47238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00333nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170724s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-515-0390-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| 245 ## - TITLE STATEMENT | |
| Title | Aaker On Branding |
| Remainder of title | 20 Prenciples that drive Success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 235 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding , Product Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | PB |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 10/02/2017 | Bombay Book | 495.00 | 2 | 658.827/Aak | 11133130 | 07/06/2022 | 01/10/2019 | 31/07/2017 |