IES Management College And Research Centre

Borrowing Brilliance : The Six Steps To Business Innovation By Building On The Ideas Of Others (Record no. 47897)

MARC details
000 -LEADER
fixed length control field 00416nam a2200121Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170913140349.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170725s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-847-94019-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063/Mur
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murray, David Kord
9 (RLIN) 27252
245 ## - TITLE STATEMENT
Title Borrowing Brilliance : The Six Steps To Business Innovation By Building On The Ideas Of Others
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc rh Business books
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 292
Other physical details Paper
520 ## - SUMMARY, ETC.
Summary, etc In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-“borrowing”. <br/><br/>As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: <br/><br/>?Defining-Define the problem you’re trying to solve. <br/><br/>?Borrowing-Borrow ideas from places with a similar problem. <br/><br/>?Combining-Connect and combine these borrowed ideas. <br/><br/>?Incubating-Allow the combinations to incubate into a solution. <br/><br/>?Judging-Identify the strength and weakness of the solution. <br/><br/>?Enhancing-Eliminate weak points while enhancing strong ones. <br/><br/>Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.<br/><br/>SEE LESS<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation
9 (RLIN) 27253
Topical term or geographic name as entry element Creative thinking
9 (RLIN) 27254
Topical term or geographic name as entry element Diffusion of Innovations
9 (RLIN) 27255
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a PB
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 01/06/2017 Navkar Books Distributors - Bill Num:23/20th May 2017 0.00   658.4063/Mur/33856 11133856 07/06/2022 31/07/2017

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM