Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands (Record no. 47939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170725s2016 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-86215-02-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weber,Daryl |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Macmillan |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Title |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand -neuroscience, brand-management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | PB |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 14/07/2017 | Granth | 350.00 | 5 | 658.827 / Web | 11133903 | 07/06/2022 | 18/12/2019 | 31/07/2017 |