Marketing analytics : strategic models and metrics (Record no. 48011)
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| 000 -LEADER | |
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| fixed length control field | a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1481900300 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Sor |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sorger, Stephan |
| 9 (RLIN) | 27111 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics : strategic models and metrics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | U.S.A. |
| Name of publisher, distributor, etc | Createspace Independent Publishing Platform |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 488 |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The list of chapters below includes a sample of the topics:<br/><br/>Chapter 1. Introduction - Introduction to marketing analytics<br/>Chapter 2. Market Insight - Market sizing and trend analysis<br/>Chapter 3. Market Segmentation - Segment identification, analysis, and strategy<br/>Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy<br/>Chapter 5. Business Strategy - Analytics-based strategy selection<br/>Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining<br/>Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics<br/>Chapter 8. Price Analytics - Pricing techniques and assessment<br/>Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection<br/>Chapter 10. Promotion Analytics - Promotion budget estimation and allocation<br/>Chapter 11. Sales Analytics - Metrics for sales, profitability, and support<br/>Chapter 12. Analytics in Action - Pivot tables and data-driven presentations<br/>Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.<br/><br/>The book contains a wealth of information on marketing analytics:<br/><br/>Almost 500 pages of text, covering a wide variety of decision models and metrics<br/>Nearly 400 figures, including diagrams, tables, and charts<br/>Step-by-step instructions on market segmentation, conjoint analysis, and other techniques<br/>Current examples demonstrating how organizations are applying models and metrics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing analytics |
| 9 (RLIN) | 27112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
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| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 31/08/2017 | 224 Amazon/Bill No. DL - 157341101-1718/Dt. 02-08-2017 | 3084.00 | 4 | 658.8/Sor/34066 | 11134066 | 04/05/2024 | 02/02/2024 | 3084.00 | 31/08/2017 |