MARC details
| 000 -LEADER |
|---|
| fixed length control field |
a |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170908122011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-93-864-4679-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827/Sha/Kha |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Venke; Kharas, Hushidar |
| 9 (RLIN) |
26854 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The indestructible brand: crisis management in the age of social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Sage Publications India Pvt. Ltd., |
| Date of publication, distribution, etc |
2017 |
| Place of publication, distribution, etc |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XIV, 142 |
| Other physical details |
Paper |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword by Sanjay Behl Preface The Age of Crisis Creating a Crisis-ready Organization Building a Crisis Playbook Securing Your Digital Assets Social Media Monitoring Storycrafting Execution After the Storm <br/>For instructors<br/>REQUEST REVIEW COPY<br/>Purchasing options<br/>Please select a format:<br/><br/><br/>ISBN: 9789386446794<br/>$14.99<br/>BUY NOW<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.<br/><br/>For instructors<br/>REQUEST REVIEW COPY<br/>Purchasing options<br/>Please select a format:<br/><br/><br/>ISBN: 9789386446794<br/>$14.99<br/>BUY NOW<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding |
| 9 (RLIN) |
26855 |
|
|---|
| Topical term or geographic name as entry element |
Social media |
| 9 (RLIN) |
26856 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
