Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques (Record no. 48068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02768 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220309b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-7715-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812/Gri/34006 |
| Item number | 34006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grigsby, Mike |
| 9 (RLIN) | 36722 |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | United Kingdom |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 249p. |
| Other physical details | Paperback |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section - 01: Overview;Section - 02: Regression and Factor Analysis;Section - 03: Retail;Section - 04: Retail;Section - 05: Understanding and estimating demand;Section - 06: Price elasticity and discounts;Section - 07: Valuing marketing communications (marcomm);Section - 08: Forecasting future demand;Section - 09: Targeting the right customers;Section - 10: Maximizing the impact of mailing;Section - 11: The benefits of product bundling;Section - 12: Estimating time of purchase;Section - 13: Investigating the time of product purchase;Section - 14: Increasing customer lifetime value;Section - 15: Modelling counts (transactions);Section - 16: Quantifying complexity of customer behaviour;Section - 17: Designing effective loyalty programmes;Section - 18: Identifying loyal customers;Section - 19: Introduction to segmentation;Section - 20: Tools for successful segmentation;Section - 21: Drawing insights from segmentation;Section - 22: Creating targeted messages;Section - 23: RFM vs. segmentation;Section - 24: Marketing strategy; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.<br/><br/>A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations, |
| Topical term or geographic name as entry element | Marketing research |
| Topical term or geographic name as entry element | Customer loyality |
| 9 (RLIN) | 36723 |
| Topical term or geographic name as entry element | Consumers-research |
| 9 (RLIN) | 36724 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 19/08/2017 | 14 | 2084.00 | 2 | 3 | 658.812/Gri/34006 | 11134006 | 07/06/2022 | 10/03/2022 | 2570.00 | 19/08/2017 |