Why the Dynamics of Competition Matter for Category Profitability (Record no. 48331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170923173656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170923b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Voleti, Sudhir |
| 9 (RLIN) | 27550 |
| 245 ## - TITLE STATEMENT | |
| Title | Why the Dynamics of Competition Matter for Category Profitability |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-16 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Category management (CM) has become a widespread trade practice in recent years. A category manager’s decision problem is complex and multifaceted owing to demand dependencies across products and across time. Extant research on CM has typically focused on one or the other of these dependencies, but seldom both. The authors address this research gap by presenting a competition framework that reconciles cross-sectional breadth (large numbers of stockkeeping units in any given period) with longitudinal depth (demand effects across time). The endeavor is to offer retailers a general, realistic, and practical CM approach by comprehensively accounting for competitive effects. The authors demonstrate their approach using real-world data in the beer category for a midsize grocery chain in the northeastern United States. After determining the optimal weekly prices for the entire assortment over 23 weeks, the authors report a profit yield that is 3.30% more than in the benchmark logit model and substantially more than in the retailer’s current everyday low price policy. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Category management |
| Uncontrolled term | Competition modeling |
| Uncontrolled term | Pricing |
| Uncontrolled term | Nested Dirichlet process |
| Uncontrolled term | Dynamic programming |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gangwar, Manish |
| 9 (RLIN) | 27551 |
| Personal name | Kopalle, Praveen K. |
| 9 (RLIN) | 27552 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 66971 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557753 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/09/2017 | Vol 81, No 1\ 5557753JA1 | 5557753JA1 | 23/09/2017 | 23/09/2017 |