IES Management College And Research Centre

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data (Record no. 48332)

MARC details
000 -LEADER
fixed length control field nam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170923175920.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170923b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Daniel M.
9 (RLIN) 27553
245 ## - TITLE STATEMENT
Title Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
300 ## - PHYSICAL DESCRIPTION
Extent 17-35 p.
520 ## - SUMMARY, ETC.
Summary, etc The growth of subscription-based commerce has changed the types of data that firms report to external shareholders. More than ever, companies are discussing and disclosing information on the number of customers acquired and lost, customer lifetime value, and other data. This has fueled an increasing interest in linking the value of a firm’s customers to the overall value of the firm, with the term “customer-based corporate valuation” being used to describe such efforts. Although several researchers in the fields of marketing and accounting have explored this idea, their underlying models of customer acquisition and retention do not adequately reflect the empirical realities associated with these behaviors, and the associated valuation models do not meet the standards of finance professionals. The authors develop a framework for valuing subscription-based firms that addresses both issues, and they apply it to data from DISH Network and Sirius XM Holdings.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer lifetime value
Uncontrolled term Customer equity
Uncontrolled term Shareholder value
Uncontrolled term Valuation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fader, Peter S.
9 (RLIN) 27554
Personal name Hardie, Bruce G.S.
9 (RLIN) 27555
773 0# - HOST ITEM ENTRY
Host Biblionumber 29537
Host Itemnumber 66971
Main entry heading FRAZIER GARY L.
Other item identifier 5557753
Title JOURNAL OF MARKETING
International Standard Serial Number 0022-2429
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 23/09/2017   Vol 81, No 1\ 5557753JA2 5557753JA2 23/09/2017 23/09/2017

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM