Group Marketing: Theory, Mechanisms, and Dynamics. (Record no. 48339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170925160207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170925b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harmeling, C. M. |
| 9 (RLIN) | 27577 |
| 245 ## - TITLE STATEMENT | |
| Title | Group Marketing: Theory, Mechanisms, and Dynamics. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-25 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Group marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm’s ability to guide two necessary and sufficient conditions: (1) a customer’s awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in which these conditions become manifest, this research demonstrates the theoretical foundations of group marketing. Groups influence purchase behaviors by altering information and identity appraisals during decision making. Time in a purchase domain emerges as a critical determinant of the strength of group influence. Although previous research has suggested that social influence diminishes over time, a longitudinal field study and an experiment reveal that this prediction holds only when information appraisal dominates; an opposite effect arises when identity appraisal dominates. Group efficacy strengthens, but product price weakens, the effects of groups on purchase behaviors. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Group Marketing |
| Uncontrolled term | Group Dynamics |
| Uncontrolled term | Conforming purchase behaviour |
| Uncontrolled term | Dynamic Group Influence |
| Uncontrolled term | Group Norms |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, R. W. |
| 9 (RLIN) | 27578 |
| Personal name | Fang, E. |
| 9 (RLIN) | 27579 |
| Personal name | Wang, Dainween |
| 9 (RLIN) | 27580 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 66634 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557628 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Volume 81, Number 4, July 2017 |
| Uniform Resource Identifier | http://web.a.ebscohost.com/ehost/detail/detail?vid=0&sid=67a620c1-17ee-4dc1-9773-c752803493aa%40sessionmgr4007&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=125210178 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/09/2017 | Vol 81, No 4\ 5557628JA1 | 5557628JA1 | 25/09/2017 | 25/09/2017 |