IES Management College And Research Centre

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability. (Record no. 48340)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170925163511.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170925b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Han, Kyuhong
9 (RLIN) 27581
245 ## - TITLE STATEMENT
Title Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability.
300 ## - PHYSICAL DESCRIPTION
Extent 25-44. p.
520 ## - SUMMARY, ETC.
Summary, etc Firms may allocate scarce resources to two fundamental strategic processes: value creation and value appropriation. The relative investment in these processes (i.e., a firm’s relative strategic emphasis) may be associated with firmidiosyncratic risk. Empirically, a firm’s relative strategic emphasis is represented by the difference between its advertising expenditure and its research-and-development expenditure. Using data from 2,403 firms over the period of 2000–2014, the authors find that firms’ relative strategic emphasis on value appropriation versus value creation reduces firm risk, though in a contingent manner. This association is weaker when firms have larger positive or negative relative performance. Furthermore, these contingent associations are stronger when demand instability in an industry is higher. Overall, the results demonstrate that a firm’s strategic emphasis should be examined in light of its relative performance, as well as in the context of current market conditions, when making judicious resource allocation decisions.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Firm-idiosyncratic risk,
Uncontrolled term Relative strategic emphasis
Uncontrolled term Relative performance
Uncontrolled term Demand instability,
Uncontrolled term Financial metrics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mittal, V.
9 (RLIN) 27582
Personal name Zhang, Yan
9 (RLIN) 27583
773 0# - HOST ITEM ENTRY
Host Biblionumber 29537
Host Itemnumber 66634
Main entry heading FRAZIER GARY L.
Other item identifier 5557628
Title JOURNAL OF MARKETING
International Standard Serial Number 0022-2429
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Volume 81, Number 4, July 2017​​
Uniform Resource Identifier <a href="http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=00f8e70d-93d1-4e17-98d2-0c0dfb2035ae%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=125210179">http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=00f8e70d-93d1-4e17-98d2-0c0dfb2035ae%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=125210179</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 25/09/2017   Vol 81, No 4\ 5557628JA2 5557628JA2 25/09/2017 25/09/2017

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