Harvesting Brand Information from Social Tags (Record no. 48343)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170925172527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170925b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nam, Hyoryung |
| 9 (RLIN) | 27589 |
| 245 ## - TITLE STATEMENT | |
| Title | Harvesting Brand Information from Social Tags |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 88 - 108 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social tags are user-defined keywords associated with online content that reflect consumers’ perceptions of various objects, including products and brands. This research presents a new approach for harvesting rich, qualitative information on brands from user-generated social tags. The authors first compare their proposed approach with conventional techniques such as brand concept maps and text mining. They highlight the added value of their approach that results from the unconstrained, open-ended, and synoptic nature of consumer-generated content contained within social tags. The authors then apply existing text-mining and data-reduction methods to analyze disaggregate-level social tagging data for marketing research and demonstrate how marketers can utilize the information in social tags by extracting key representative topics, monitoring common dynamic trends, and understanding heterogeneous perceptions of a brand. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social tags |
| Uncontrolled term | User-generated content |
| Uncontrolled term | Brand associative networks |
| Uncontrolled term | Text mining |
| Uncontrolled term | Topic modeli |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Yogesh. V. |
| 9 (RLIN) | 27590 |
| Personal name | Kannan, P. K. |
| 9 (RLIN) | 27591 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 66634 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557628 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Volume 81, Number 4, July 2017 |
| Uniform Resource Identifier | http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=110d9b07-d7ee-48f8-b683-bb9682947d8d%40sessionmgr4008&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=125210186&db=bsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/09/2017 | Vol 81, No 4\ 5557628JA5 | 5557628JA5 | 25/09/2017 | 25/09/2017 |