On the Competitive and Collaborative Implications of Category Captainship. (Record no. 48345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170925174441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170925b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alan, Yasin |
| 9 (RLIN) | 27595 |
| 245 ## - TITLE STATEMENT | |
| Title | On the Competitive and Collaborative Implications of Category Captainship. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 127-143 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Category captainship (CC) is a retailing practice wherein a retailer collaborates with one of the manufacturers in a product category (referred to as the captain) to develop and implement a category management strategy. Although CC has been studied using both theoretical models and surveys, empirical evidence on the benefits and drawbacks of CC is scarce. The authors use a unique data set collected during a CC implementation to empirically examine the impact of CC on the retailer, the captain, and the other manufacturers in the category. The authors find that both the retailer’s private label and the captain benefit from CC because of pricing and assortment changes. They also find that some competing manufacturers benefit from CC while others suffer. Specifically, the manufacturers that closely compete with the captain benefit, whereas the manufacturers that are in close competition with the private label suffer because the retailer protects its private label. The authors show that category sales would have been higher if the retailer had not protected its private label. This study sheds light on how joint consideration of assortment and pricing, the presence of a private label, and product characteristics may influence the outcomes of CC implementations. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Category management |
| Uncontrolled term | Category captainship |
| Uncontrolled term | Private label |
| Uncontrolled term | Retailing |
| Uncontrolled term | Channel partnershi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dotson, J. P. |
| 9 (RLIN) | 27596 |
| Personal name | Kurtuluş, Mumin |
| 9 (RLIN) | 27597 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 66634 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557628 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Volume 81, Number 4, July 2017 |
| Uniform Resource Identifier | http://web.a.ebscohost.com/ehost/detail/detail?vid=0&sid=ffa0f5bc-1e0a-4e89-8cdc-59f9c46aefb5%40sessionmgr4008&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=125210189&db=bsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/09/2017 | Vol 81, No 4\ 5557628JA7 | 5557628JA7 | 25/09/2017 | 25/09/2017 |