Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms (Record no. 48353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171101150924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170926b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kanuri, Vamsi K. |
| 9 (RLIN) | 27619 |
| 245 ## - TITLE STATEMENT | |
| Title | Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 45-63 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Media content distribution has changed extensively in the past decade. Content that was once distributed through traditional formats such as television, radio, and print is now available through contemporary digital formats such as smartphone and tablet apps, with many possible versions (e.g., presence or absence of ads). Consequently, many media firms that face heterogeneous markets of consumers with varying content consumption preferences are now offering "menus" of multiformat and multiversion subscription bundles for their customers to choose from. Yet, little systematic model-based guidance exists for configuring and pricing menu options. Moreover, most media firms are audience-building platforms that serve at least two distinct customer groups (content consumers and advertisers) with interrelated demands. Therefore, constructing a menu of content subscription bundles that maximizes total profit from both consumers and advertisers is a formidable challenge. This research proposes a theory-driven implementable model-based approach that can aid media platforms in addressing this challenge. The proposed approach is then demonstrated for a U.S. newspaper, and insights into profit-maximizing menus under various business model and format strategies are provided. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Profit maximization; |
| Uncontrolled term | Studies |
| Uncontrolled term | Business models |
| Uncontrolled term | Market strategy |
| Uncontrolled term | Advertising media |
| Uncontrolled term | Market research |
| Uncontrolled term | Advertising campaigns |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 65586 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557519 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 26/09/2017 | Vol 81, No 2\ 5557519JA4 | 5557519JA4 | 26/09/2017 | 26/09/2017 |