An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products (Record no. 48408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171009170915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171009b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tandon, Manvinder Singh; |
| 9 (RLIN) | 27800 |
| 245 ## - TITLE STATEMENT | |
| Title | An Analysis of the Determinants of Consumer Purchase Behavior Towards Green FMCG Products |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-21 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Prevention of pollution and degradation of the environment has been a global concern. In order to explore the influence of the traditional marketing-mix elements, satisfaction and lifestyle on the attitude and purchasing intentions of consumers of green products, specifically Fast Moving Consumer Goods (FMCG), the present study has been undertaken to understand the concept of green marketing and to identify which factors play an important role in influencing consumers to purchase green products. The data for the study has been collected through an administered questionnaire from a sample size of 119 from Delhi NCR region. Random and convenient sampling was administered in the study. The reliability of the questionnaire as a whole is 0.935. It can be seen that maximum awareness regarding green marketing lies with the age group of between 18 and 24 years, followed by 25 and 34 years. Factor analysis was performed to reduce these impact variables into five factors. The main five factors which emerged from factor analysis are environment friendliness, positive inclination towards green products, social appeal, accessibility and green marketing elements. Positive inclination towards green products showed a greater influence among all of the factors, which indicates that marketing managers should concern themselves with the superior value of the eco-friendly products. Our study shows that consumers are influenced by earlier levels of satisfaction and advertising. So managers should not only continue with eco-friendly promotion campaigns but also adopt more green displays in supermarkets in order to create intention because people with income buy more products based on unplanned decisions.<br/><br/> |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Green Marketing |
| Uncontrolled term | Consumer Behaviour |
| Uncontrolled term | Purchasing |
| Uncontrolled term | Consumption |
| Uncontrolled term | Attitude |
| Uncontrolled term | Publishing |
| Uncontrolled term | Life stlye |
| Uncontrolled term | Publishing |
| Uncontrolled term | Advertising |
| Uncontrolled term | Public Policy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethi, Vaishali. |
| 9 (RLIN) | 27801 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 66980 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5557805 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 09/10/2017 | Vol 16, No 3/ 5557805JA1 | 5557805JA1 | 09/10/2017 | 09/10/2017 |