A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness (Record no. 48410)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171009170920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171009b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singhal, Neha |
| 9 (RLIN) | 27804 |
| 245 ## - TITLE STATEMENT | |
| Title | A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 22-45 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The last two decades have witnessed growing environmental awareness along with health and food safety concerns which have led people to question modern agricultural practices. This could be seen in the increasing demand for organic produce, which is considered as less harmful to the environment and healthier than their conventional counterparts (Schifferstein, 1998; and Williams, 2001). Organic foods claim to help serve several benefits including healthiness and sustainable production. But they largely lack customer support and thus less market demand due to the lack of knowledge, trust and information about such food products. The present study is an attempt to find out consumer behavior towards organic food and the role of health consciousness as the moderating variable. The idea is to address the research gap in the extant literature wherein studies have primarily focused on factors influencing the growth of organic foods such as product acceptance, information, higher income, willingness to pay premium price and ethical consumption. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Agriculture |
| Uncontrolled term | Farmers |
| Uncontrolled term | Food safety |
| Uncontrolled term | Pathogens |
| Uncontrolled term | Consumer behavior |
| Uncontrolled term | Food products |
| Uncontrolled term | Perceptions |
| Uncontrolled term | Food contamination & poisoning |
| Uncontrolled term | Pesticides |
| Uncontrolled term | Fertilizers; |
| Uncontrolled term | Preferences |
| Uncontrolled term | Agricultural management |
| Uncontrolled term | Consciousness; |
| Uncontrolled term | Natural & organic foods |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 66980 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5557805 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 09/10/2017 | Vol 16, No 3/ 5557805JA3 | 5557805JA3 | 09/10/2017 | 09/10/2017 |