Perennial seller: the art of making and marketing work that lasts (Record no. 48562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171113b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-7812-5766-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Hol |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holiday, Ryan |
| 9 (RLIN) | 28420 |
| 245 ## - TITLE STATEMENT | |
| Title | Perennial seller: the art of making and marketing work that lasts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Profile Books Ltd., |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248 |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | About the book<br/>Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.<br/><br/>Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?<br/><br/>Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.<br/><br/>Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 28421 |
| Topical term or geographic name as entry element | Selling |
| 9 (RLIN) | 28422 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 28423 |
| Topical term or geographic name as entry element | Creative ability |
| 9 (RLIN) | 28424 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/11/2017 | Granth - Bill No. 598/Dt. 04-11-2017 | 319.20 | 658.8/Hol/34245 | 11134245 | 07/06/2022 | 399.00 | 13/11/2017 |