MARC details
| 000 -LEADER |
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| fixed length control field |
a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789339204099 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kachru, Upendra |
| 9 (RLIN) |
28737 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chennai |
| Name of publisher, distributor, etc |
McGraw-Hill Education (India) Private Ltd |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 799 p. |
| Other physical details |
Paper |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<br/><br/>1. Basic Concepts<br/><br/>2. Corporate Governance<br/><br/>3. Corporate Social Responsibility and Ethics<br/><br/> <br/><br/>Part 1: Strategic Analysis<br/><br/>4. The External Environment – the Macro-environment<br/><br/>5. The External Environment – The Micro-Environment<br/><br/>6. The Internal Environment<br/><br/>7. Strategic Thinking and Situation Analysis<br/><br/> <br/><br/>Part 2 Strategy Formulation<br/><br/>8. Corporate Purpose<br/><br/>9. Business Strategy<br/><br/>10. Corporate Strategy<br/><br/>11. Global Strategies<br/><br/>12. Setting Functional Strategies<br/><br/> <br/><br/>Part 3 Strategy Implementation<br/><br/>13. Structure and Controls<br/><br/>14. Implementation, Resource Allocation, and Performance<br/><br/>15. Change and Strategic Change<br/><br/>16. Innovation, Technological Change, Leadership, and Entrepreneurship<br/><br/>17. Strategy Evaluation and Control<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
<br/><br/>This new edition of the popular text-book on Strategic Management has been thoroughly revised to meet the changing requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject. The theoretical concepts included in this book are the state-of-the-art positions on the subject. It is a very comprehensive, easy to read, up-to-date text book that will be most useful for the students and practitioners alike. <br/><br/> Coverage on all major strategic management topics – external and internal environment, formulation and implementation of strategies, etc. <br/> In-depth discussion on Porter’s Five Forces Model<br/> Focused coverage on corporate governance, corporate social responsibility and ethics, and Innovation and technological change<br/> Real life examples and cases - Maruti Udyog Limited, Suzlon Energy Limited, AV Birla Group, Wipro, Ashok Leyland, Atlas Corporation, Moser Baer <br/> Rich pedagogy - opening and closing vignettes ,boxed items, concept-check, strategic practice, on line exercises<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
strategic Management |
| 9 (RLIN) |
28738 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
