IES Management College And Research Centre

Project management: the managerial process (Record no. 48763)

MARC details
000 -LEADER
fixed length control field a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180116b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-392-1203-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.404/Gra/Lar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gray, Clifford F.; Larson, Erik W.; Desai, Gautam V.
9 (RLIN) 29221
245 ## - TITLE STATEMENT
Title Project management: the managerial process
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Place of publication, distribution, etc Chennai
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 917p.
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and Channel Factors Part Four: Objectives and Budgeting for Integrated Marketing Communications Programs Chapter Seven: Establishing Objectives and Budgeting for the Promotional Program Part Five: Developing the Integrated Marketing Communications Program Chapter Eight: Creative Strategy: Planning and Development Chapter Nine: Creative Strategy: Implementation and Evaluation Chapter Ten: Media Planning and Strategy Chapter Eleven: Evaluation of Media: Television and Radio Chapter Twelve: Evaluation of Print Media Chapter Thirteen: Support Media Chapter Fourteen: Direct Marketing Chapter Fifteen: The Internet and Interactive Media Chapter Sixteen: Sales Promotion Chapter Seventeen: Public Relations, Publicity, and Corporate Advertising Part Six Monitoring, Evaluation, and Control Chapter Eighteen: Measuring the Effectiveness of the Promotional Program Chapter Nineteen: International Advertising and Promotion Chapter Twenty: Regulation of Advertising and Promotion Chapter Twenty-One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter Twenty-Two (Web): Personal Selling (online)
520 ## - SUMMARY, ETC.
Summary, etc As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Project management
9 (RLIN) 29222
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Total Renewals Checked out
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134956 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134957 21/03/2022 15/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35   658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134958 01/06/2019   795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134959 20/09/2021 20/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134960 28/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134961 24/11/2023 10/04/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134962 29/01/2022 15/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134963 22/10/2024 16/09/2024 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134964 12/11/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134965 14/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134966 21/08/2021 09/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 6 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134967 22/10/2024 26/07/2024 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134968 25/11/2023 06/09/2023 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134969 20/09/2021 07/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134970 28/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134971 01/06/2019 18/01/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134972 01/06/2019 07/04/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134973 01/06/2019 10/02/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134974 01/06/2019 18/01/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134975 13/10/2021 07/07/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134976 23/10/2021 07/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134977 22/10/2024 26/07/2024 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134978 26/09/2019 13/08/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134979 05/05/2022 10/07/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35   658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134980 01/06/2019   795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134981 07/08/2021 08/03/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134982 01/06/2019 10/02/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134983 26/09/2019 18/07/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134984 16/12/2022 12/07/2022 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134985 01/06/2019 10/02/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 5 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134986 12/11/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 5 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134987 09/10/2021 10/07/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134988 13/10/2022 19/07/2022 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134989 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 6 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134990 09/10/2021 07/07/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134991 14/10/2022 14/07/2022 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134992 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 6 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134993 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134994 01/12/2022 18/01/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134995 18/10/2021 10/07/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134996 14/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 5 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134997 18/08/2022 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134998 01/06/2019 10/02/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11134999 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 7 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135000 09/11/2023 07/08/2023 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135001 12/02/2022 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135002 04/03/2021 15/02/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135003 07/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135004 19/07/2022 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135005 12/03/2022 27/02/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135006 24/10/2019 14/09/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135007 01/06/2019 18/01/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135008 14/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 6 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135009 28/08/2021 30/12/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 2 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135010 01/06/2019 18/01/2019 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135011 01/06/2019 07/04/2018 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 4 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135012 04/12/2021 22/01/2021 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135013 03/11/2022 12/07/2022 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135014 08/09/2021 15/02/2020 795.00 16/01/2018    
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 1 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135015 01/06/2019 15/02/2018 795.00 16/01/2018   10/05/2018
    Dewey Decimal Classification     Main Library Main Library 16/01/2018 4 580.35 3 658.404/Gray/Lar/Student Collection PG/MMS/Sr.Batch 11135016 31/07/2021 30/12/2020 795.00 16/01/2018    

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