IES Management College And Research Centre

Marketing for competitiveness: (Record no. 48774)

MARC details
000 -LEADER
fixed length control field a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789813201965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
9 (RLIN) 28826
245 ## - TITLE STATEMENT
Title Marketing for competitiveness:
Remainder of title Asia to the world: In the age of digital consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc World Scientific Publishing Co. Pvt. Ltd.
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 288 p
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/><br/> Competitive Position: The Core Essence <br/> Being Strategy: From Positioning to Confirmation<br/> Core Tactic: From Differentiation to Codification<br/> Value Indicator: From Brand to Character<br/> Summary<br/><br/>Marketing is Creating?: <br/><br/> Competitive Marketing: The Whole Set <br/> Marketing Strategy for Value Exploration<br/> Marketing Tactic for Value Engagement<br/> Marketing Value with Values<br/> Summary<br/><br/>Postface: Glorecalization Mindset: <br/><br/> Asia to the World <br/> Asia's Local Champion<br/> Asia's Regional Player: Asia Vision, Local Actions<br/> Asia's Multinational Company: Global Value, Regional Strategy, Local Tactic<br/> Summary<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US31 billion in 2015 to US197 billion in 2025.<br/><br/>All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.<br/><br/>One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.<br/><br/>Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia
9 (RLIN) 28827
Topical term or geographic name as entry element Internet marketing
Geographic subdivision Asia.
9 (RLIN) 28828
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
9 (RLIN) 28829
Personal name Hooi, Den Huan
9 (RLIN) 28830
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from
    Dewey Decimal Classification     Main Library Main Library 06/01/2018 57 639.20   658.8/Kot/Kar/34635 11134635 07/06/2022 799.00 06/01/2018

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