The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires (Record no. 48886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180115172607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180115b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cryder, Cynthia |
| 9 (RLIN) | 29188 |
| 245 ## - TITLE STATEMENT | |
| Title | The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 605-618. p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Despite widespread conviction that neediness should be a top priority for charitable giving, this research documents a “charity beauty premium” in which donors often choose beautiful, but less needy, charity recipients instead. The authors propose that donors hold simultaneous yet incongruent preferences of wanting to support beautiful recipients (who tend to be judged as less needy), but believing they should support needy recipients. The authors also posit that preferences for beautiful recipients are most likely to emerge when decisions are intuitive, whereas preferences for needy recipients are most likely to emerge when decisions are deliberative. These propositions are tested in several ways. First, when a beautiful recipient is included in basic choice sets, this recipient becomes the most popular option and increases donor satisfaction. Second, heightening deliberation steers choices away from beautiful recipients and toward needier ones. Third, donors explicitly state that they “want” to give to beautiful recipients but “should” give to less beautiful, needier ones. Taken together, these findings reconcile and extend previous and sometimes conflicting results about beauty and generosity. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | prosocial behavior |
| Uncontrolled term | decision making |
| Uncontrolled term | beauty premium, |
| Uncontrolled term | want versus should preferences |
| Uncontrolled term | intuitive versus deliberative decision making |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Botti, Simona |
| 9 (RLIN) | 29190 |
| Personal name | Simonyan, Yvetta |
| 9 (RLIN) | 29191 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29534 |
| Host Itemnumber | 66987 |
| Main entry heading | ERDEN, TULIN |
| Other item identifier | 5557769 |
| Title | JOURNAL OF MARKETING RESEARCH |
| International Standard Serial Number | 0022-2437 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 15/01/2018 | Vol 74, No 4/ 5557769JA7 | 5557769JA7 | 15/01/2018 | 15/01/2018 |