The four: the hidden dna of amazon, apple, facebook and google (Record no. 48891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-593-07790-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012/Gal |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Galloway, Scott |
| 9 (RLIN) | 30196 |
| 245 ## - TITLE STATEMENT | |
| Title | The four: the hidden dna of amazon, apple, facebook and google |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Transworld Publishers |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII, 310 |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | ABOUT THE FOUR<br/>NEW YORK TIMES BESTSELLER<br/>USA TODAY BESTSELLER<br/><br/>Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. <br/><br/>For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. <br/><br/>Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? <br/><br/>In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. <br/><br/>Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business strategy |
| 9 (RLIN) | 30197 |
| Topical term or geographic name as entry element | Amazon |
| 9 (RLIN) | 30198 |
| Topical term or geographic name as entry element | Apple |
| 9 (RLIN) | 30199 |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 30200 |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 30201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 15/02/2018 | Granth - Bill No. 716/Dt. 18-01-2018 | 559.20 | 7 | 2 | 658.4012/Gal/35380 | 11135380 | 10/09/2024 | 06/08/2024 | 699.00 | 15/02/2018 |