Marketing management: indian cases (Record no. 48912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-8710-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.072/Gup/Agg |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Prachi [et.al] |
| 9 (RLIN) | 29259 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: indian cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education India Pvt. Ltd |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 470 p. |
| Accompanying material | With 11135320,11135322,11135324 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content<br/><br/>• Explore marketing mix with MTR Foods<br/>• Understand customer value with India's e-commerce space and Flipkart<br/>• Delve into the world of Information System and data utilization with Starbucks and Amazon<br/>• Learn to leverage corporate trust and technology strength in the B2B market with Zicom<br/>• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China<br/>• Mahindra & Mahindra explains consumer segmentation strategies<br/>• Kellogg's Corn Flakes shows the way to find market for a product<br/>• Fevicol demonstrates how to reinvent brand and sales<br/>• Oreo illustrates the advantages of effective integrated marketing communication<br/>• Comprehend digital marketing with Wonder Cement<br/>• Unilever shows the way to build brand and market with holistic marketing initiatives<br/> <br/> <br/>Salient Features<br/><br/>1. MTR Foods - A Marketing Marvel<br/>2. Customer Value - Explored, Created, Communicated & Delivered<br/>3. Customer Loyalty - The Ultimate objective of every Marketer<br/>4. Starbucks India: The Human Coffee Experience<br/>5. The Techy Amazon Insight<br/>6. Consumer Behaviour - Its wide facets and deep implications<br/>7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market<br/>8. Facebook: Business Connections in India and China<br/>9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector<br/>10. Kellogg's Cornflakes in India: Finding a platform that connects<br/>11. Nivea - Managing a Legacy Brand<br/>12. The Call of the Competition<br/>13. Fevicol- The Iconic Bond<br/>14. Designing and managing services<br/>15. Aachi Masala - Entering the North Indian Masala category<br/>16. Slicerooms: A Slice of Time, A cut of profits!<br/>17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively<br/>18. Wonder Cement - Building a strong brand Through Digital marketing<br/>19. A case study on Direct Marketing of Wedding Return Gifts<br/>20. Selling process in Animal Nutrition and Health Industry<br/>21. Amazon.com adapts its Retail Business in India<br/>22. E-Marketing Models: Retailers Perspectives a case of Groupon<br/>23. Unilever: working beyond the horizon<br/> <br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case Studies |
| Geographic subdivision | India |
| 9 (RLIN) | 29260 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Public note | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 20/01/2018 | 2 | 1 | 658.8072/Gup/Agg/35321 | 11135321 | 07/11/2024 | 29/06/2024 | 20/01/2018 | Book Base /14689/11.12.2018 | |||||
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 20/01/2018 | 2 | 658.8072/Gup/Agg/35323 | 11135323 | 01/06/2024 | 01/06/2024 | 20/01/2018 | Book Base /14689/11.12.2018 | 18/06/2024 | ||||
| Dewey Decimal Classification | Main Library | Main Library | 20/01/2018 | 1 | 658.8072/Gup/Agg/35325 | 11135325 | 05/11/2019 | 01/11/2019 | 20/01/2018 | Book Base /14689/11.12.2018 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | 14/02/2019 | 658.072/Gup/Agg/36492 | 11136492 | 07/06/2022 | 14/02/2019 |